The Future of Native Art: A Rich History and Promising Outlook

Liz Romero planned to sell beaded wallets in her small art shop and at a local powwow, thinking she had genuine Native art pieces. However, they turned out to be counterfeit, made in India, not by Indigenous artists. She refunded buyers, absorbed the cost, and placed them in a separate section of her store. This incident is common among Native artists who rely on sales for their livelihood but face a flood of fraudulent art that undercuts their prices. Some artists are challenging the traditional pathways to success in the art world by carving their own roads, presenting art through new venues, and questioning the integrity of non-Indian businesses. The Heard Museum Indian Fair and Market in Phoenix, founded by non-Natives, plays a significant role in the Native art market, where artists compete for cash prizes. While museums and galleries have been gatekeepers for Native art, artists are breaking the mold by creating contemporary works that defy traditional notions of “Indian art.” The system often prefers high-profile artists, leaving others behind, failing to recognize their talent and contributions. Artists like Oscar Howe and Charles Loloma have paved the way for modern Indigenous artists to explore new art forms and push against traditional boundaries. Despite the challenges, there is optimism for the future of Native art markets, with a focus on incorporating new art forms while respecting traditions and supporting emerging artists.

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