The increase in Black Friday scams has become a growing concern for consumers, with more retailers and websites offering steep discounts. The rise in scams can be attributed to factors such as the availability of cheap scamming tools on the dark web, the use of artificial intelligence to create more convincing fraudulent websites, and the exploitation of sustainability-conscious shoppers by brands claiming to be environmentally-friendly. Additionally, the surge in bargain-hunting shoppers has led to a higher susceptibility to scams among consumers.
To protect themselves against Black Friday scams, shoppers are advised to be skeptical of deals that seem too good to be true and to carefully investigate sellers and products before making a purchase. Cross-checking information from multiple sources, checking the legitimacy of a website’s URL, and being cautious of time-sensitive discounts are all recommended strategies. Using credit cards for payment, sticking to a budget, and avoiding impulsive purchases are also suggested ways to avoid falling victim to scams.
Overall, consumers are encouraged to approach sales events with a clear plan, prioritize genuinely needed items, and stay informed to make the most of Black Friday and Cyber Monday deals. By being intentional and cautious, shoppers can protect themselves from falling prey to fraudulent schemes and make educated purchasing decisions.
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