Cheyenne Frontier Days in Wyoming is the world’s largest outdoor rodeo, with a rich history spanning 127 years. The event attracts over half a million visitors annually and contributes over $40 million to the local economy. However, the traditional ranching lifestyle that built the rodeo is facing challenges, with rising costs and competition for land. Despite the financial struggles, those involved in the rodeo, such as pickup man Dalton Ward, remain committed to keeping the old ways alive.
For individuals like Lisa Eisner, rodeo represents a connection to their roots and a form of entertainment separate from the political divisions that exist today. The Cheyenne Frontier Days Old West Museum’s Associate Director, Michael Kassel, sees rodeo as a unifying force in communities and a way to preserve common values amidst political differences. In the eyes of Erin Rees, a student and rodeo enthusiast, rodeo is more than just a sport – it is a lifestyle that cannot be scripted or bought. Despite the evolving nature of rodeo with its focus on entertainment and sponsorship, the core values of hard work and authenticity continue to resonate with both participants and spectators.
Overall, the rodeo at Cheyenne Frontier Days serves as a bridge between the nostalgic past of the American West and the modern challenges facing traditional ranching communities. It remains a symbol of resilience, tradition, and unity in the face of changing times.
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