Former President Donald Trump, now a Republican presidential candidate, has added a new business venture to his repertoire with the launch of the “Official Trump Watch Collection.” The collection includes diamond-encrusted watches, with the most expensive model priced at $100,000. This move comes amidst Trump’s third campaign for the presidency, where he has already sold various branded products ranging from Bibles to sneakers.
While the websites selling these products state that proceeds do not directly benefit Trump or his campaign, they do mention a “paid license agreement” allowing for profits from sales. Trump’s history of merging his business and political interests has led to criticisms of him monetizing his presidential campaign, notably as he accuses Vice President Kamala Harris of being out of touch with economic struggles.
The launch of the watch collection follows previous sales of $100 silver coins, Trump-branded sneakers, and “God Bless the USA Bibles.” Trump has also delved into NFTs or nonfungible tokens, all under various licensing agreements with affiliated companies. The business move comes in the midst of a $489 million civil fraud judgment against him, suggesting a potential avenue for financial recovery.
Despite disclaimers stating that proceeds do not benefit Trump directly, questions remain about the nature of these business arrangements. TheBestWatchesonEarth LLC, the company responsible for these sales, did not respond to inquiries about their agreement with Trump. This latest venture adds to Trump’s history of profiting from branded products and raises concerns about the intersection of his business and political endeavors.
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